If you’ve searched for an emergency locksmith on the Gold Coast recently, you’ve probably seen Google ads promising a $29 call-out fee and urgent service. It sounds cheap and convenient, but unfortunately, these offers are often scams or led by individuals who are not qualified, insured or experienced Australian locksmiths.

Shoreline Locksmiths has seen firsthand the problems these “too good to be true” deals cause.

Recently, a Burleigh Waters homeowner reached out after calling a locksmith who couldn’t complete a simple gain entry and charged her several hundred dollars. When she questioned their ability and the price, the individual refused to give their name, business details or produce a security license, instead claiming to be Shoreline Locksmiths. When she showed us her receipt, a different ABN was listed. We were able to track down the culprit — an unlicensed individual operating under a generic business name, not a legitimate locksmith.

These scams leave homeowners stressed, out of pocket, and sometimes with damaged locks or doors. We want to help homeowners avoid unnecessary stress, damage, and extra costs.

The $29 call out fee scam explained

These scams typically operate in the same way and these are the key ways you can identify if the locksmith is dodgy.

• Google Ads Only – Many don’t have a proper website or credible Google Business listing.
• Repetitive Ad Format – Ads often look identical, with flashy pricing and urgent call-to-action language.
• Multiple Business Names – If an ABN exists, it’s often associated with numerous business names, making it difficult to trace.
• Unqualified Operators – The people behind these scams aren’t trained locksmiths and often don’t hold a licence.
• Bait-and-Switch Fees – Once on-site, the initial $29 fee disappears. Customers are charged hundreds for “necessary” services or fabricated complications.
• High-Pressure Tactics – Homeowners are pressured to pay immediately, leaving them vulnerable.

Recent news highlights how overseas criminal groups are increasingly behind these scams, predominately targeting homeowners with Google Ads campaigns and focusing on basic work such as gain entries or car key duplication.

How to Protect Yourself

Gold Coast homeowners can take several steps to avoid falling victim to locksmith scams. First and foremost, always use a licensed locksmith and check that they hold a valid Queensland security licence. This ensures they are trained, insured, and regulated to carry out locksmith work safely.

If you’re unsure, before any work begins, request a written quote. Verbal promises can be easily inflated once the locksmith arrives, so having the cost in writing helps you avoid unexpected fees. Similarly, avoid paying upfront. Reputable locksmiths will require payment upon completing the work, not before.

It’s also important to check reviews and credentials. Look for independent feedback and a consistent history of satisfied customers, which is a good indication that the locksmith is trustworthy. When a locksmith arrives, a credible professional will arrive in a branded vehicle, uniform and if they are gaining entry to your property, they should also ask to verify your proof of residence, confirming that you live at the property they are servicing.

Why Choose Shoreline Locksmiths

If it sounds too good to be true, it probably is. Don’t risk scams. Choose a licensed and insured locksmith like Shoreline Locksmiths for your home, business, or vehicle. Shoreline Locksmiths have over 20 years experience and are proud members of the Master Locksmiths Association of Australasia (MLAA).

Being an MLAA member means we:

• Are fully licensed, insured, and police-checked

• Employ Australian trade-qualified locksmiths (Minimum 4 year apprenticeship)

• Adhere to a strict code of ethics

• Provide transparent pricing with no hidden fees

Unlike $29 call-out scammers, we focus on providing safe, damage-free, professional locksmith services across the Gold Coast.